Established in 1988 by Stanford University experts in emergency medicine and facilities operations, Medical Sports Group was created to address the National Football League’s desire to ensure that the Super Bowl provided “best in class” emergency planning and response for it’s patrons at changing venues. Through the years, Medical Sports Group professionals have provided expertise and operational management of risk management and emergency response to the National Football League, Major League Baseball, NASCAR, World Cup and the 1996 Atlanta Olympics, as well as individual motorsports, collegiate and professional facilities nationwide.

In addition, Medical Sports Group professionals teach at national meetings, enjoy appointments to national emergency response and injury control committees, and have extensively published articles on emergency medical care, disaster planning and response, and injury prevention.

Medical Sports Group believes that the best approach is a team approach that focuses first on the big picture and then works down to specifics. Vital to this team approach is true understanding of roles, responsibilities of three major disciplines – venue operations, security, and emergency response; and a clear vision of how the venue interfaces with the community that it serves. MSG acts as both as facility team member and partner, providing guidance, insights, and solutions.

The principles of Medical Sports Group are board-certified emergency physicians and executives, recognized authorities in their profession, and have extensive experience working as partners with security professionals, promoters, venue owners, insurance specialists and managers.